Notes on motion design
How to brief, design and ship motion graphics, explainers and video ads.
How to write a brief for an AI motion graphic
The words on screen, in order, then the call to action. A practical guide to briefs that come back right the first time.
Read · 2 minTelling a story with an animated map
Fly between places, light up countries, draw routes and pin sites. How map stories work and how to brief one.
Read · 2 minKinetic typography for video ads
Moving type carries an ad when there is no footage. What makes it readable, and how to brief it.
Read · 1 minPortrait, landscape or square: choosing a video ad format
9:16, 16:9 or 1:1. Where each format is shown, and what changes in the design when you switch.
Read · 1 minMaking an explainer video without a motion designer
Paper cards, highlighter, hand-drawn charts. How to plan and brief a Vox-style explainer that makes one point well.
Read · 1 min